Bruce M. Hernandez

Bruce M. Hernandez


Select Investments 

The Inception Company


Bruce is a founding partner of Spire Capital, having been with the firm since its inception in 2000. Bruce plays an active role in both sourcing and overseeing portfolio company investments and also works closely with the firm’s Chief Financial Officer in fund administration.

Prior to co-founding Spire, Bruce was the managing partner of Waller-Sutton Media Partners, a private equity firm focused primarily on the media and communications industries. Prior to Waller-Sutton, Bruce served in a number of operational roles. As Chief Financial Officer of Horizon Cellular, Bruce was responsible for all financial operations of this private equity backed wireless carrier and oversaw its sale for approximately $600 million. Bruce also served as Vice President-Finance of a middle market cable television and wireless telephone operator.

He received a Bachelor of Science degree in business administration from the University of Vermont and a Masters in business administration degree from New York University.

Bruce currently serves as Chairman of the Board of PROtect and The Inception Company.  Bruce previously served as Chairman of the Board of NetFortris, Performance Assessment Network and Surgent Professional Education.  He also served as Director of American Community Newspapers, Apex Site Management, Ariston Global, Certiport, Choice One Communications, Encoda Systems, Just Marketing International, Nassau Broadcasting Partners, Rainbow Child Care Centers, Sonitrol, and Orcom Solutions.

Bruce believes that “life is too short for bad gear” be it cars, bicycles or skis.