Spire Capital invested in SkyMall, Inc. in December 2005. SkyMall was a leading specialty publishing and marketing services company. SkyMall had two main business lines: (i) the SkyMall specialty publishing division, which publishes an in-flight quarterly catalog, SkyMall, (ii) a marketing services division, SkyMall Ventures, which focused on specialty publishing and marketing services for membership loyalty programs (Marriot Rewards, Lufthansa and others). Spire Capital exited its investment in SkyMall in April 2012 to Direct Brands.
Investment InformationInitial Investment Date: December 1, 2005
Status: Exited to Direct Brands in April 2012
Type of Investment: Fund I