On Campus Marketing
On Campus Marketing (“OCM” or the “Company”) is a multi-channel commerce business uniquely and directly partnered with over 900 post-secondary institutions across the U.S. The Company targets college freshman (and their parents) with undergraduate staples and affinity goods. OCM receives exclusive contact information and marketing rights to these students and pays a success-based royalty fee to the college and university (“C and U”) in exchange for this information. OCM was founded over 35 years ago and has a deep history and relationship of working with numerous C and U partners. These exclusive, multi-year contracts with each institution allows OCM to receive home mailing addresses, names, and more recently gender, email addresses (of both parent and student), and cell phone numbers of the newly committed students. The three to five year contractual relationships with over 900 colleges and universities allow OCM to exclusively market to over 80.0% of the total U.S.-based incoming freshman each year. On Campus Marketing currently has over 80 employees and is headquartered in Ewing, NJ with an additional location in Pennsylvania.
Investment InformationInitial Investment Date: May 20. 2016
Status: Current Portfolio Company
Headquarters: Ewing, NJ