Spire Capital invested in Just Marketing International in June 2008. Under Spire Capital's management, JMI was the global leader in motorsports marketing acting as an independent, full-service agency representing corporations, leagues, teams and athletes in all forms of motorsports worldwide. JMI has managed over $300 million in annual motorsports investments. JMI’s client list comprised of leading corporations, some of which has included LG, DIRECTV, Crown Royal, Farmers Insurance, UBS, Johnnie Walker, Verizon, SUBWAY® Restaurants, and UPS, among others. Just Marketing International's clients have participated in major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series. Spire Capital exited the investment in Just Marketing International in November 2013 to Chime Communications.
- Date of Initial Investment: 6/4/2008
- Status: Exited to Chime Communications in November 2013
- Type of investment: Fund II