INDIANAPOLIS / LONDON: July 11, 2011 – JMI (Just Marketing International), the global leader in motorsports marketing, announces today that WPP, the world’s largest communications services group, has made a strategic investment in the company.
JMI was founded by CEO Zak Brown in 1995 and has become the pre-eminent motorsports marketing agency. JMI represents a broad portfolio of global brands with an established presence in all key international series, including Formula 1, NASCAR, IndyCar, The World Rally Championship and the major sportscar categories. JMI operates from its Indianapolis headquarters with offices in London, Singapore, Hong Kong, Charlotte, N.C. and Daytona Beach, Fla.
The investment represents a strategic affiliation by both parties to leverage expertise and elevate client insights and solutions; JMI will have access to WPP’s global network while providing a direct route for WPP clients to be introduced to motorsports.
Spire Capital, which took a majority stake in JMI in 2008, remains the principal shareholder and Brown the second largest shareholder. WPP takes a minority equity stake and has representation on the board of JMI, with the Credit Suisse Customized Fund Investment Group completing the shareholder group.
Zak Brown, Founder and CEO of JMI, commented: “I am thrilled with WPP’s investment in JMI. It represents a significant development for the company and an endorsement of our expertise from the biggest global player in the industry. The benefits to JMI, its people and most importantly our clients, will be substantial and I am excited by the potential of this alliance. Our ability to tap into the WPP network will bolster our client offerings, enhance operational excellence and drive accelerated growth. Quite simply, WPP is the turbo for JMI’s engine.”
Andrew Scott, Director of Corporate Development, WPP said: “We are strong believers in the marketing power of international motorsports for global brands. JMI is a leading company in the sector so this investment is a natural fit for WPP and will help to offer our clients exciting new opportunities in the field of motorsports.”
FOR FURTHER INFORMATION
Tim Bampton, JMI
Direct +44 20 7590 5871
Mobile +44 7825 189201
John Ewert, JMI
Direct +1 317 344 1866
Mobile +1 317 457 9194
JMI (Just Marketing International) is the global leader in motorsports marketing. JMI leverages its insider knowledge, influence and relationships to deliver creative customized solutions to organizations that seek a differentiator through motorsports sponsorship to drive their business.
JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. JMI operates from six offices around the globe and manages more than $300 million in annual motorsports investments.
JMI’s client list comprises leading corporations and brands including Boehringer Ingelheim, Castrol, Crown Royal, DIRECTV, Farmers Insurance, FXDD, Johnnie Walker, LG Electronics, UBS, SUBWAY® Restaurants, UPS and Verizon Wireless.
JMI’s clients participate in all major motorsports series including NASCAR, Formula 1, IZOD IndyCar Series, The World Rally Championship, GRAND-AM, NHRA, FIA GT1 World Championship, and the American Le Mans Series.
For more information, visit JMI at www.justmarketing.com
WPP is the world’s largest communications services group. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 146,000 people (including associates) in 2,400 offices in 107 countries. For more information, visit www.wpp.com.