JMI Appointed Global Motorsports Agency of Record
ZIONSVILLE, IN (December 03, 2008) – It was announced today that UPS has selected Just Marketing International (JMI) as its Global Motorsports Agency of Record. This new relationship will call on the breadth of JMI client solutions from up-front strategy, planning and through-the-line activation.
“We intend to take our motorsports sponsorship to a new level in 2009 in terms of business value,” said Ron Rogowski, Director of Sponsorship for UPS. “We are developing a strategy to deepen relationships with customers, motivate employees and connect with race fans through motorsports on a global basis. Equally important, we are anticipating on-track success with our new relationship with Roush Fenway Racing and David Ragan.”
Using its repertoire of strategy and research tools, JMI first helped UPS define its NASCAR motorsports business objectives. UPS and JMI now turn their attention to driving 2009 value through other NASCAR-related assets including business development initiatives, trackside services, media public relations, hospitality and show-cars. UPS will continue in its role as the Official Delivery Service of NASCAR. Likewise, UPS will continue as the Preferred Carrier of the NHRA.
“UPS is truly an extraordinary company based on its global leadership in supply chain solutions and express delivery services,” said Zak Brown, Founder and CEO, JMI. “It is a great honor for JMI to have UPS as a client. We look forward to more closely connecting UPS to its employees, customers and race fans through multiple motorsports touch-points.”
About Just Marketing International (JMI)
JMI is the global leader in motorsports marketing. JMI leverages its influence and relationships to deliver creative customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI’s client list is comprised of leading corporations, some of which include BMW, Crown Royal, DIRECTV, Hilton Hotels, Johnnie Walker, Lenovo, LG Electronics, SUBWAY? Restaurants and UPS, among others. JMI’s clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series. For more information, please visit JMI on the worldwide web at www.justmarketing.com.
UPS (NYSE: UPS) is the world’s largest package delivery company and a global leader in supply chain and freight services. With more than a century of experience in transportation and logistics, UPS is a leading global trade expert equipped with a broad portfolio of solutions. Headquartered in Atlanta, Ga., UPS serves more than 200 countries and territories worldwide. The company can be found on the Web at UPS.com. To get UPS news direct, visit pressroom.ups.com/RSS.