Feb. 19, 2013 – UPS (NYSE:UPS) today announced the expansion of its
sponsorships in motorsports by entering Formula 1® racing through a multi-year
sponsorship of Scuderia Ferrari. The alliance was announced today in Barcelona,
Spain and featured Scuderia Ferrari driver Fernando Alonso, shortly before the
Spaniard took the track for the first time in the team’s 2013 F138 race car
bearing the UPS shield.
part of the sponsorship, UPS will have significant visibility as Scuderia
Ferrari competes in the Formula 1 World Championship across the globe in 19
countries from Australia in March to Brazil in November. The UPS shield will be
visible on the Ferrari F138 cars driven by Alonso and teammate Felipe Massa, on
their racing overalls, as well as the Scuderia’s fleet of transporters and
trackside equipment. In addition, UPS will implement a comprehensive activation
program across the organization on a global scale.
also becomes the “Official Logistics and Shipping Sponsor” for
Ferrari and will become fully integrated into the company’s daily operations by
providing critical and complex delivery and transportation services.
Ferrari, founded in 1947, is the most recognized name in racing and is also its
most successful. Scuderia Ferrari is the only team to have competed in the
Formula 1 World Championship continuously since its inception in 1950 and holds
nearly every Formula 1 record.
are extremely pleased to have UPS on board as our new Partner, as they are one
of the most successful and recognized brands worldwide,” said Scuderia
Ferrari Team Principal Stefano Domenicali. “Excellence, innovation and
precision are critical across every process within the team. Working with an
organization that has the global reach and scale of UPS, and that also shares these
values, will allow us to jointly explore and implement ways to improve
operations and increase efficiency across the team.”
are excited to join Ferrari and be a part of their racing organization,”
said Christine Owens, UPS senior vice president, communications and brand
management at the signing of the long-term agreement yesterday at Ferrari’s
headquarters in Maranello, Italy. “UPS has been involved in motorsports
for more than 12 years. Expanding our involvement into Formula 1 with one of
the world’s most recognizable racing teams brings together two worldwide brands
that have rich histories and cultures as well as a track record of unmatched
commitment to excellence.
UPS and Ferrari constantly strive to develop and implement new technologies,
using speed and efficiency to go beyond what’s expected,” Owens said.
“Being a part of Scuderia Ferrari helps reinforce the UPS brand globally,
positively impacting our business both on and off the track, and by investing
in key growth markets around the world.”
announcement is a further expansion of UPS’s global sponsorship platform, which
includes successful involvement with NASCAR, the NCAA, professional golf, and
the London 2012 Olympic Games and Paralympic Games.
(NYSE:UPS) is a global leader in logistics, offering a broad range of solutions
including the transportation of packages and freight; the facilitation of
international trade, and the deployment of advanced technology to more
efficiently manage the world of business. Headquartered in Atlanta, UPS
serves more than 220 countries and territories worldwide. The company can
be found on the Web at UPS.com and its corporate blog can be found at
blog.ups.com. To get UPS news direct, visit pressroom.ups.com/RSS.
Ferrari: The company’s story officially began in 1947 when its first road car,
the 125 S emerged from the gate of no. 4 Via Abetone Inferiore in Maranello.
The iconic two-seater went on to win the Rome Grand Prix later that year and
shortly thereafter was developed into a refined GT roadster. The company has
travelled a long way since then, but its mission has remained unaltered: to
make unique sports cars that represent the finest in Italian design and
craftsmanship, both on the track and on the road. The very definition of
excellence and sportiness, Ferrari needs no introduction. Its principal calling
card is the numerous Formula 1 titles it has won with the legendary Scuderia
Ferrari team: a total of 16 constructors’ championships and 15 drivers’
championships. And of course, there is the impressive line-up of renown GT
models. Cars that are unique for their performance, technology and design that
represent the best of “Made in Italy” all over the world.
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