Turner Entertainment Networks Europe (TEN) is to trial Landmark II, Encoda Systems’ next generation media sales software system. The system will be employed in TEN’s European Sales Operations and Business Systems, which handles airtime sales in the UK and across Europe.
“Landmark II will be particularly useful to us as most of our European clients ‘cherry pick’ their airtime, rather than buy on ratings,” says Robert Murphy, TEN Director of European Sales Operations and Business Systems. “We are therefore booking large quantities of spots with complex sales models and we need swift response times and a ‘big picture’ view of available inventory. Also, improvements in the user interface will give us a lot more information on less screens.”
Landmark II is an evolutionary step for Encoda Systems’ well-known Landmark airtime sales and financial management software. The company has carried out fundamental redevelopment work, migrating the Landmark architecture to a Windows-based user interface and making the system completely configurable. Landmark II also provides multiple language operation, remote access via web browsers and advanced networking technologies that give maximum update speed with minimal network load.
About Encoda Systems
Encoda Systems, Inc., created by combining the operations of Columbine JDS Systems, Enterprise Systems, CCMS, and Drake Automation/DAL, provides comprehensive technology solutions for electronic media markets (broadcast television, cable, DBS, radio, streaming media, advertising agencies, media buyers, and national sales reps.). Encoda Systems offers one of the most complete arrays of business systems and automated delivery systems and services in the world. The Company has offices in Colorado, New York, New Jersey, Tennessee, Michigan, Canada, the United Kingdom, France, South Africa, and Australia. Encoda Systems is privately held with funding from a group including Live Wire Media, Thomas H. Lee Company, the Blackstone Group, Evercore Partners, and Spire Capital Partners. Additional information is available at www.encodasystems.com.