'The Longest Ride' premiere is Hollywood's first rodeo

Hollywood Boulevard has hosted its share of outrageous movie premieres over the years. When “Oz: The Great and Powerful” debuted in 2013, James Franco hopped in a hot air balloon and floated over the red carpet, waving to tourists. A year later, a pitching mound was created in the middle of the street for the baseball flick “Million Dollar Arm.” And just last month, the area outside the Hollywood & Highland complex was shut down to make way for a royal ball in honor of “Cinderella.”

But a bull-riding competition? That’s up there.