Sky PerfectTV! Deal for Encoda Systmes & ITOCHU Cable Systems Corp

4/19/2004

Las Vegas, NV — Furthering its presence in the

Japanese market, Encoda Systems Asia Pacific, leading provider of

end-to-end broadcast solutions, today announced a major deal with SKY

PerfecTV! Japan to supply and install its D-Series Automation Solution

and Ingest system for the SKY PerfecTV! on-air operation.

SKY PerfecTV! is Japan’s leading digital multi-channel broadcasting services with more than 3.6 million subscribers.

The order was placed through Encoda’s Japanese distributor ITOCHU

Cable Systems Corp. a leading systems integrator in Japanese cable TV,

broadband and broadcast media after an extremely comprehensive six month

evaluation of automation systems by SKY PerfecTV!

Encoda’s automation solution will control, on playout, a number of

different routing systems, servers, subtitling and multiple keying

levels.

A key feature of the Encoda Automation solution is its scalability

which will allow SKY PerfecTV! to expand the number of channels from the

current 6 up to 50 if required. Encoda Asia Pacific will also provide

interfaces to all of the existing legacy systems under automation

control whilst creating a solid platform for future operations.

Joe Khodeir, President of Encoda Systems Asia Pacific said, “We are

absolutely delighted to have been chosen to replace and install the

automation system for SKY PerfecTV! The Japanese market is crucial to

our continued expansion in Asia Pacific and with excellent clients such

as SKY PerfecTV! combined with experienced and respected distributors

such as ITOCHU Cable, Encoda is consistently delivering beyond client

expectations.”

About Encoda Systems

Encoda Systems, Inc. (www.encodasystems.com) is the leading global

supplier of end-to-end broadcast solutions, including Automation, Sales,

Traffic, Programming and Financial Systems for the broadcast, cable,

and satellite industries. Most of the leading television, radio, cable

and satellite broadcasting companies in the world now use its systems.

Encoda’s Media Management Solutions group processes more than $16

billion in advertising revenues annually. The Automation Products Group

is the leading provider of single and multi-channel solutions in

broadcast automation focusing on increasing broadcasters’ success and

reducing operating costs in the ever-changing and complex world of

digital broadcasting.

The company is also a major provider of software solutions for

advertising agencies, media buying companies and national media sales

rep organizations. Given its unique involvement across all aspects of

the media buy-sell process, Encoda has become the leading innovator in

the deployment of electronic transactional solutions, such as electronic

invoicing, electronic contracting, and agency-rep exchange systems.

Encoda Systems Asia Pacific clients include BSkyB, DirecTV, Hong Kong

Cable TV, Southern Cross Broadcasting Group, Network 10 Australia,

ESPN, SBH Mediaworks, TV12 Singapore, Hong Kong Cable TV and Foxtel.