TROY, MI – September 17, 2014 – Pyxl, a full-service digital marketing firm named to the 2014 Inc. 5000 list, won a Web Marketing Association “School Standard of Excellence” WebAward for their work on the newly redesigned, fully-featured website for Rainbow Child Care Center.
The WebAwards are produced by the Web Marketing Association, and after 17 years, the program is the longest running annual website award competition dedicated to naming the best websites across 96 industries. The WebAwards focus on the entirety of a website, with particular emphasis on the creativity and functionality of the overall interactive experience.
“Our goal in working with Pyxl to redesign the website was to provide our current and potential families with a quality experience that matches the one they receive at our schools,” says M.G Shapiro, director of communications at Rainbow Child Care Center. “Pyxl did an outstanding job of translating our ‘home away from home’ culture into the digital world. We are thrilled to see Pyxl be recognized for their achievements and the excellent work they did on our website.”
Rainbow Child Care Center and Pyxl began working together in November 2013, when Rainbow sought a redesign of their website that strikingly and clearly communicated to viewers the high level of excellence to which offline facets of the company are held.
“We were extremely excited to partner with Rainbow Child Care Center to redevelop their website.” said Josh Phillips, president of Pyxl. “Creating a destination that was both responsive and in-line with the child-friendly, world-class facilities they provide to their customers was an exciting project. We couldn’t be happier that the end result was one of only seven school sites worldwide to win a WebAward award.”
The website effectively communicates the ethos of Rainbow Child Care Center, and has been purposefully designed to provide the visitor with a warm and inviting experience. Interactive features include a “Parent Portal” for existing parents, a “Find a School” page for prospective
parents, and a “Careers” page through which interested parties may directly apply for any position.
About Rainbow Child Care Center
Rainbow Child Care Center operates over 90 child care centers in the eastern United States, and is the country’s fastest growing provider of high quality child care and early education. In 2014, Rainbow will cross the 100 school threshold, including expansion throughout South Carolina that will continue well into 2015.
Rainbow’s focus is on providing a safe “home away from home” environment. This includes
The Creative Curriculum®, which supports children by building their confidence through hands-on exploration while developing independence.
Rainbow is comprised of over 1,800 employees who pride themselves on providing the best professional child care in the industry, and who are dedicated to creating Quality through Excellence in outstanding educational experiences. Learn more at RainbowCCC.com.
Founded in 2000, Pyxl designs and develops custom websites, web applications and mobile apps that balance technology and design with an effective user experience. With offices in Boulder, Colo., Knoxville, Tenn. and Scottsdale, Ariz., Pyxl utilizes its digital marketing experience to help clients meet their digital goals, whether that means driving traffic through an integrated digital marketing and public relations campaign, encouraging online engagement via social media or increasing sales through e-commerce functionality. Pyxl builds online tools for nationwide brands seeking enterprise level support. Learn more at ThinkPyxl.com.