UPS Joining Roush Fenway Racing in 2009
LOUDON, N.H., Sept. 12, 2008 – Launching a new era in its relationship with NASCAR, UPS (NYSE:UPS) today announced it would join Roush Fenway Racing for the 2009 campaign and rely on driving standout David Ragan to push the colors of “Big BrownSM” into Victory Lane.
Ragan will race the #6 UPS Ford Fusion next season in a significantly revitalized UPS motorsports program. UPS has signed a multi-year deal with Roush Fenway Racing and Ragan. The agreement represents a return to Ford Motor Co. and an opportunity to establish long-term stability for UPS’s racing program.
Ragan and Roush Fenway Racing will be supported by UPS with a variety of new programs, to be fully announced in coming weeks, including an entirely new advertising campaign.
“We are truly excited to start this relationship with David Ragan and one of NASCAR’s most respected and successful organizations,” said Ron Rogowski, director of sponsorship for UPS. “This is a new chapter in the UPS sponsorship story and we look forward to building a long and lasting relationship with such a dynamic driver and legendary organization.
“UPS prides itself on fast and reliable service and believes in innovation,” Rogowski continued, “and we expect to demonstrate those values through this relationship with David and Roush Fenway Racing.”
The 2009 NASCAR Sprint Cup Series season will mark the ninth season of primary sponsorship for UPS and the 10th year as the Official Delivery Company of NASCAR.
“I am pleased to welcome UPS to our family of sponsors,” said Jack Roush, co-owner of Roush Fenway Racing. “UPS has shown over the years not only to be a leader in its industry, but also in the marketing and execution of its NASCAR program. David Ragan will be an outstanding representative for them on and off the track and with the progress David has made this season, I have no doubt he will be in Victory Lane with UPS in 2009.”
Ragan is currently having a breakout sophomore season in NASCAR Sprint Cup Series racing. Through the first 26 races of the 2008 season, he has scored five top-five and 10 top-10 finishes and just missed qualifying for the Chase for the Championship.
“Driving for Roush Fenway Racing is already a big dream come true but on top of that, to now represent a leading international corporation such as UPS on the race track is really special,” said Ragan. “UPS is a company that is so incredibly popular and respected not just here, but all over the world. Everywhere you go people love UPS and it will be fantastic to wear that famous shield logo.”
The 22-year-old Ragan, the son of retired NASCAR Sprint Cup Series driver Ken Ragan, started his racing career in 1997 at age 11 in the Bandolero Series, winning its National Championship in 1998-99. The Unadilla, Ga., native then graduated to the Daytona Dash series and NASCAR late model stock cars. This led to an opportunity to drive in the NASCAR Legends Pro-Division under the watchful eye of team owner and NASCAR superstar Mark Martin. At age 18, Ragan jumped into a series of limited appearances in Craftsman Truck, Nationwide Series and ARCA rides.
A life-changing career break occurred in 2006 when Roush Fenway, through its “Driver X” recruitment program, paired Ragan with Mark Martin in the Craftsman Truck Series and Nationwide Series. The demonstration of Ragan’s talents in those outings landed him the opportunity to race the #6 Roush Fenway Cup series entry beginning in 2007, yielding a runner-up for Raybestos Rookie of the Year. Now in his sophomore season of Sprint Cup Series competition, Ragan has continued to turn heads by demonstrating skills and maturity beyond his years.
“This is an unbelievable opportunity to drive and represent a company that has become one of NASCAR’s most respected sponsors,” said Ragan. “I’ve watched the UPS car on the track for a number of years and now to be driving with the UPS colors is humbling. It’s an honor and I look forward to representing UPS and its more than 425,000 employees around the world.”
UPS became the official express delivery company of NASCAR in 2000 and a year later, joined Robert Yates Racing and NASCAR champion Dale Jarrett to campaign the #88 UPS Ford Taurus as a full sponsor. In 2007, UPS followed its driver when Jarrett joined Michael Waltrip Racing to race the Toyota Camry. Earlier this season, Jarrett retired and the #44 UPS Camry is being driven for the remainder of this season by David Reutimann.
About Roush Fenway Racing
Roush Fenway Racing operates 13 full-time motorsports teams: five in NASCAR Sprint Cup with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; four in the Nationwide Series with Kenseth, Biffle, Edwards, McMurray, Ragan, Erik Darnell and Colin Braun; three in the Craftsman Truck Series with Darnell, Braun, Travis Kvapil, Bobby East and John Wes Townley; and one in the ARCA RE/MAX Series with Ricky Stenhouse, Jr.
Headquartered in Atlanta, Ga., UPS is the world’s largest package delivery company and a global leader in supply chain services. Each day, the UPS pit crew of more than 425,000 dedicated employees delivers to more than 200 countries and territories worldwide. For more information, log onto www.racing.ups.com. To get UPS news direct, visit pressroom.ups.com/RSS