Professional Bull Riders Signs Exclusive Deal with T3Media

DENVER, CO, Sep 18, 2012 (MARKETWIRE

via COMTEX) — T3Media, Inc. (formerly Thought Equity Motion), a leading

provider of cloud-based video management and licensing services, announced today

that it signed an exclusive agreement with the Professional Bull Riders (PBR)

organization. Under the agreement, T3Media will be digitizing PBR’s video

library for global accessibility and licensing through, www.t3licensing.com .

“Producers around the world can

now license the best PBR rides and wrecks from current and past events into

their productions,” said PBR President & COO Sean Gleason. “Now

that our content has been digitized and ingested into T3Media’s Footage

Licensing site, advertising agencies as well as sports, TV, and film producers

will be able to easily search, preview and download our gripping footage of

world-class, professional riders — such as Ty Murray, Justin McBride, and

Silvano Alves.”

The PBR Collection, available

exclusively through www.t3licensing.com , features high-energy clips of

professional bull riding. Every 8 second ride is a highlight, and every event

delivers dozens of memorable moments. In addition to thrilling 8-second rides

and jaw-dropping wrecks, there will also be behind-the-scenes competition

footage as well as b-roll of fans, event cities, and arenas across the United

States, Australia, Brazil, Canada, and Mexico. Not widely available before now,

the unique, compelling, and engaging content amazes everyone who sees it. The

Collection boasts HD content from the Built Ford Tough Series and the PBR Built

Ford Tough World Finals.

“As one of the fastest-growing

sports in the U.S., professional bull riding is a great addition to our vast

sports offering,” said Kevin Schaff, CEO and Founder of T3Media. “We

are looking forward to leveraging our platform to increase the value of the

PBR’s archive and open it up for on-demand licensing in our footage storefront.

We have added rich metadata tags to the Collection and all clips are backed by

full-length event broadcasts, so producers can quickly find specific moments

within events and tailor the length of the content to fit their project.”

To learn more about the Professional

Bull Riders Collection available through T3Media, visit www.t3licensing.com/pbr

or contact a sales representative at sales@t3media.com. For press inquiries,

contact ahagstrom@t3media.com.

About the Professional Bull Riders,

Inc. (PBR): The PBR is the world’s premier bull riding organization. This year

marks the 20th anniversary of the founding of the PBR. In just two decades, the

dream of 20 bull riders has become a global sports phenomenon that is televised

worldwide. More than 100 million viewers annually watch primetime PBR programming

on networks around the world including CBS, CBS Sports Network, NBC, and NBC

Sports Network. The PBR has awarded over $100 million in prize money and 25

riders have earned over $1 million, including Justin McBride with $5.5 million

— the most of any Western-sports athlete in history. Nearly 2 million fans

attend Built Ford Tough Series and Touring Pro Division events each year. For

more information on the PBR, go to www.pbr.com , or follow on Facebook at

www.facebook.com/PBR , Twitter at http://twitter.com/PBR , and YouTube at

http://www.YouTube.com/PBR.

Link to article:

http://www.marketwatch.com/story/professional-bull-riders-signs-exclusive-deal-with-t3media-for-video-management-and-licensing-2012-09-18