On Campus Marketing
On Campus Marketing (“OCM” or “the Company”) is a multi-channel commerce business uniquely and directly partnered with almost one thousand post-secondary institutions across the US. The Company targets college freshman (and their parents) with undergraduate staples and affinity goods. OCM receives exclusive contact information and marketing rights to these students and pays a success based royalty fee to the college and university (“C and U”) in exchange for this information. OCM was founded over thirty years ago and has a deep history and relationship of working with numerous C and U partners. These exclusive, multi-year contracts with each institution allows OCM to receive home mailing addresses, names, and more recently gender, email addresses (of both parent and student), and cell phone numbers of the newly committed students. The three to five year (3.1 years on average) contractual relationships with over 925 colleges and universities allow OCM to exclusively market to over 80.0% of the total US based incoming freshman each year. On Campus Marketing currently has over 110 employees and is headquartered in Bethesda, MD, with additional locations in Pennsylvania and New Jersey.
- Date of Initial Investment: May 20, 2016
- Status: Current Fund III Portfolio Company
- Type of investment: Fund III
- Headquarters: Bethesda, MD
- URL: www.ocm.com