PBR and Bass Pro Shops Team Up for an Exciting New Partnership!


PUEBLO, Colo. (April 9, 2009) – The Professional Bull Riders, Inc. (PBR) is proud to announce an exciting new partnership with Bass Pro Shops, the #1 outdoor retailer in America*. Founded in 1972 and headquartered in Springfield, Mo., the outdoor retail leader has fifty-five stores throughout the United Statesand Canada, serving over 100 million sportsmen a year.

“Bass Pro Shops and PBR are a perfect fit,” stated Randy Bernard, Chief Executive Officer (CEO) of the PBR. “Their customers and our fans are outdoor enthusiasts who share many of the same interests. It is a huge honor for me personally as I think the world of (Bass Pro Shops founder and CEO) Johnny Morris. Johnny is a true visionary and to be on his ‘team’ is a dream come true.”

“All of us at Bass Pro Shops and Tracker Marine are extremely excited about partnering with the Professional Bull Riders,” stated Bass Pro Shops founder Johnny Morris. “A lot of these cowboys are in a boat or in a treestand enjoying the outdoors when they’re not on the back of a bull. The PBR’s fan base are folks who love the outdoors.”

To kick-off the new partnership, Bass Pro Shops will be the event title sponsor for the 19th stop of the prestigious Built Ford Tough Series (BFTS) in Omaha, Neb. The Bass Pro Shops Shootout presented by Tracker Boats will take place on April 24-25 at the Qwest Center. The Bass Pro Shops store in Council Bluffs will also host the PBR Fan Zone and Meet & Greet with the top 40 riders in the world on Saturday, April 25.

PBR and Bass Pro Shops will work hand in hand throughout the year on integrated marketing events at all Bass Prop Shops stores. Special activities, ticket promotions, and other benefits to both PBR fans and Bass Pro Shops customers are being planned nationwide.

“It has been exciting to brainstorm with the Bass Pro Shops team,” Bernard said. “We have many opportunities to showcase the Bass Pro Shops brand to our fans as well as their customers to the PBR. We are looking forward to pushing the envelope on partnership opportunities that deliver for both organizations.”

“I have had the good fortune to get to know Randy Bernard on several fishing trips and learn more about the huge fan base of PBR,” continued Morris. “Randy is a great guy and we are very proud and excited to team up.”

For more information regarding the new partnership between the PBR and Bass Pro Shops, please visitwww.pbrnow.com or contact the Professional Bull Riders at 719.242.2800.

*As named by Sporting Goods Business magazine.