Denver, CO — Encoda Systems, Inc. today announced a five
plus year License Agreement with Nexstar Broadcasting for their
recently acquired Quorum stations. Nexstar will standardize all
stations, including the newly acquired Quorum stations, onto Columbine Sales and Traffic and Encoda MART (Media Analysis and Reporting Tool).
Previously using VCI and Marketron traffic products, the Quorum
properties have begun converting to the Encoda product suite.
Standardization using Encoda’s products will help maximize the benefits
of Encoda MART across all 39 properties within Nexstar’s media
enterprise. “We have had great success with Encoda MART. Previously, it
was difficult if not impossible to aggregate revenue, inventory and
trending information across stations without error. Encoda MART not only
allows us to do this quickly, but also helps us standardize information
at the corporate level while allowing autonomy at the station level.
We‘ve also had such tremendous success with Columbine Traffic that we’re
anxious to continue to add to our Encoda arsenal with truly unique
tools,” says Duane Lammers, Chief Operating Officer, “We’ve worked with
other technology providers in this market but have found in Encoda a
responsive technology company with which we have a productive,
successful, and reliable relationship.”
The only solution of its kind available to the industry today,
Encoda MART will provide Nexstar management with unprecedented ability
to view and manage information about their media properties. Using
Encoda MART, Nexstar can now easily aggregate and standardize disparate
station sales and inventory information to provide a timely and
previously unavailable view of sales trends and historical information
in any combination – stations, groups, regions, or the entire corporate
enterprise. Encoda MART data can be securely accessed anywhere via a
secured Internet connection, providing Nexstar executives easy access to
key performance indicators at any time.
“We are proud of our relationship with Nexstar as they are quickly becoming a major
force in media today” says Bob Duncan, SVP Sales & Marketing for
Encoda. “Our partnership with them on the deployment of MART has been
rewarding for both companies. We look forward to continued growth in our
relationship and in serving Nexstar’s continually changing needs.”
In addition to MART, Nexstar also uses several other Encoda supplied products, including, Sales Analysis Plus, Skim Plus, Electronic Contracting and Automation Interface with Automatic Reconciliation.
Nexstar Broadcasting Group, Inc., headquartered in Irving, Texas,
is a television broadcasting company focused exclusively on the
acquisition, development and operation of television stations in medium
-sized markets in the United States,
primarily markets that rank from 50 to 150, as reported by A.C. Nielsen
Company. We currently own and operate 14 stations, and provide management, sales or other services to an additional 11 stations. Over the past four years we have
more than doubled the size of our portfolio, having acquired 7 and
begun providing services to 7 additional stations. In eight of the 16
markets that we serve, we own or provide services to more than one
station. The stations that we operate or provide services to are
clustered in the Northeast, Midwest and Southwest regions of the United States. These stations are diverse in their network affiliations: 23 have primary affiliation agreements with one of the four major networks –9 with NBC, five with CBS, 5 with ABC, 4 with FOX–and the remaining two have agreements with UPN.
About Encoda Systems
Encoda Systems is the de facto standard in media solutions with
over 35 years of experience developing solutions for the media
industry. Headquartered in Denver, Colorado,
Encoda processes over $16 billion in advertising revenue annually for
more than 85 percent of US broadcasters. Encoda’s solutions leverage the
latest Web- and Windows -based technologies to manage the entire commercial process, including sales and traffic, master control and automation,
digital transmission and asset management, program scheduling and
material management. Whether for a station, group or network,
television, radio or cable broadcaster, Encoda has a proven solution.
Encoda customers include: Disney, Fox, Hearst, MediaGeneral, NBC, Star