Newest JMI client LG Electronics announces historic F1 partnership





JMI facilitates unprecedented league sponsorship, adds LG Electronics as client

ZIONSVILLE, IN (November 26, 2008) Just Marketing International (JMI), the leading global motorsports only agency, has announced LG Electronics (LG) as its newest Blue Chip corporate client. The alignment follows an unprecedented positioning of LG within the F.I.A. Formula One World Championship (F1).

Headquartered in Seoul, South Korea, LG has over 75 subsidiaries worldwide that design and manufacture televisions, home appliances, and telecommunications devices and over 83,000 Employees worldwide, with 2007 revenue of over $58 billion dollars.

In a groundbreaking agreement where JMI leveraged its insider knowledge and relationships, LG Electronics will enjoy the following designations within F1:

  • LG Electronics – A Technology Partner of Formula 1
  • LG Electronics – Official Consumer Electronics of Formula 1
  • LG Electronics – Official Data Processor of Formula 1
  • LG Electronics – Official Mobile Phone of Formula 1
  • LG Electronics – A Global Partner of Formula 1

In addition to the designations, LG Electronics will enjoy a myriad of benefits including but not limited to exclusive global on-screen branding credits during F1 races.

“Adding LG Electronics as a JMI client is a fantastic achievement and we are justifiably proud,” said Zak Brown, Founder and CEO of JMI. “Guiding LG to such a ground-breaking global F1 sponsorship has been a privilege,” he added. “We cannot thank LG Electronics enough for their trust and confidence in us. “Likewise, we would like to thank Bernie Ecclestone and his FOM team for their foresight and effort in completing this long-term agreement.”

“JMI clearly demonstrated to LG why they are the leading global motorsports marketing agency,” said Dermot Boden, EVP and Chief Marketing Officer of LG. “We were seeking a sponsorship differentiator that would serve as a great platform to express our brand proposition ‘of innovative technology and stylish design in perfect harmony’ and JMI delivered a very creative customized solution for us with F1. As we undertake this exciting new sponsorship we will be working closely with JMI in planning our activations worldwide.”

“In challenging economic times, Zak Brown and JMI have again demonstrated their leadership,” said Bernie Ecclestone, president and CEO of Formula One Management. “Based on their representation of Lenovo, Johnnie Walker, Hilton Hotels and others in F1, there is no doubt they will effectively guide LG Electronics to success in their sponsorship objectives.”

About Just Marketing International (JMI)

JMI is the global leader in motorsports marketing. JMI leverages its influence and relationships to deliver creative customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI’s client list is comprised of leading corporations, some of which include BMW, Crown Royal, DIRECTV, Hilton Hotels, Johnnie Walker, Lenovo, LG Electronics, SUBWAY? Restaurants and UPS, among others. JMI’s clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IndyCar Series, Grand-Am, NHRA, World Rally Championship, and the American Le Mans Series. For more information, please visit JMI on the worldwide web at

About LG Electronics, Incorporated (LG)

LG (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of four business units – Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems.