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Sky PerfectTV! Deal for Encoda Systmes & ITOCHU Cable Systems Corp


Las Vegas, NV -- Furthering its presence in the Japanese market, Encoda Systems Asia Pacific, leading provider of end-to-end broadcast solutions, today announced a major deal with SKY PerfecTV! Japan to supply and install its D-Series Automation Solution and Ingest system for the SKY PerfecTV! on-air operation.

SKY PerfecTV! is Japan's leading digital multi-channel broadcasting services with more than 3.6 million subscribers.

The order was placed through Encoda's Japanese distributor ITOCHU Cable Systems Corp. a leading systems integrator in Japanese cable TV, broadband and broadcast media after an extremely comprehensive six month evaluation of automation systems by SKY PerfecTV!

Encoda's automation solution will control, on playout, a number of different routing systems, servers, subtitling and multiple keying levels.

A key feature of the Encoda Automation solution is its scalability which will allow SKY PerfecTV! to expand the number of channels from the current 6 up to 50 if required. Encoda Asia Pacific will also provide interfaces to all of the existing legacy systems under automation control whilst creating a solid platform for future operations.

Joe Khodeir, President of Encoda Systems Asia Pacific said, "We are absolutely delighted to have been chosen to replace and install the automation system for SKY PerfecTV! The Japanese market is crucial to our continued expansion in Asia Pacific and with excellent clients such as SKY PerfecTV! combined with experienced and respected distributors such as ITOCHU Cable, Encoda is consistently delivering beyond client expectations."

About Encoda Systems

Encoda Systems, Inc. (www.encodasystems.com) is the leading global supplier of end-to-end broadcast solutions, including Automation, Sales, Traffic, Programming and Financial Systems for the broadcast, cable, and satellite industries. Most of the leading television, radio, cable and satellite broadcasting companies in the world now use its systems.

Encoda's Media Management Solutions group processes more than $16 billion in advertising revenues annually. The Automation Products Group is the leading provider of single and multi-channel solutions in broadcast automation focusing on increasing broadcasters' success and reducing operating costs in the ever-changing and complex world of digital broadcasting.

The company is also a major provider of software solutions for advertising agencies, media buying companies and national media sales rep organizations. Given its unique involvement across all aspects of the media buy-sell process, Encoda has become the leading innovator in the deployment of electronic transactional solutions, such as electronic invoicing, electronic contracting, and agency-rep exchange systems.

Encoda Systems Asia Pacific clients include BSkyB, DirecTV, Hong Kong Cable TV, Southern Cross Broadcasting Group, Network 10 Australia, ESPN, SBH Mediaworks, TV12 Singapore, Hong Kong Cable TV and Foxtel.