Nassau Launches New "Frank-FM" in Reading, PA
Boyertown, PA -- Nassau Broadcasting Partners, L.P. (“Nassau”) announced today that they have changed the format of one of the stations the Company operates, WBYN-FM licensed to Boyertown, Pennsylvania and operating in the Reading, PA market. WBYN-FM has become 107.5 Frank-FM, Reading’s New #1 for Classic Hits. The station’s previous format, the popular “Life Changing Radio” Christian format can now be heard on the Nassau’s new WBYN-AM 1160 in Allentown, PA and Nassau’s WCHR-AM 1040 in Flemington, NJ as well as on the internet in live streaming format at www.wbyn.com.
The all new “Frank-FM” joins other successful stations in the Nassau family with the Frank-FM format in Maine and New Hampshire and will feature Classic Hits from artists like Boston, The Eagles, Fleetwood Mac, Elton John, and the Rolling Stones and will go Commercial Free every Workday from 9:00 AM until 12:00 noon.
“We are extremely excited to announce this change of format on WBYN-FM to 107.5 Frank-FM. After considerable research including numerous interviews and surveys of adults in the Reading market, the overwhelming response was that they wanted a station that played all of the Classic Hits that were on the airwaves when they were growing up” said Lou Mercatanti, Chairman and President of Nassau Broadcasting. “We are also extremely pleased to be able to continue to provide our listeners with the popular Christian format, Life Changing Radio that has become the hallmark of Christian programming in the New Jersey and Pennsylvania region for over 14 years. Nassau will not only continue this programming, but has actually extended its reach by airing the format on two of its stations, WBYN-AM in Allentown and WCHR-AM in Flemington, NJ.”
For more information regarding Frank-FM, the launch of the new station or our Life Changing Radio stations, please contact Rick Musselman, Senior Vice President at 610-442-9976.
Nassau Broadcasting Partners, L.P. is a privately held firm in Princeton, New Jersey. Pro forma for all pending transactions, Nassau will own and/or operate 52 radio stations in New Jersey, Pennsylvania, Maryland, Vermont, New Hampshire, Massachusetts and Maine. It is the 15th largest broadcaster in the United States in terms of the number of radio stations it owns. The Company's web site iswww.nassaubroadcasting.com.