Mazda Appoints JMI as Motorsports Agency
Indianapolis, London: August, 9 - JMI (Just Marketing International), the world's largest motorsports marketing agency, has been named the motorsports agency of record for Mazda North American Operations through 2014.
The agency has been retained to provide strategic guidance to Mazda and strengthen marketing communications efforts between the manufacturer's product line and its motorsports program. JMI will also guide and support Mazda on its current properties and partnerships.
Working in conjunction with the WPP agency group, Garage Team Mazda, JMI will use its expertise and global services of research, strategy and consulting, integrated marketing communications, partnership development, and program management for this partnership.
"Mazda and JMI share a passion for motorsports," said Zak Brown, Founder & CEO, JMI. "Garage Team Mazda is a collection of many dynamic individuals who are relentless in their pursuit of success. We are proud to become part of this team and look forward to merging racetrack success with powerful product marketing," he added.
"JMI brings a wealth of expertise and experience to our motorsports marketing efforts," said Jay Amestoy, Vice President, Public Affairs & Motorsports for Mazda North American Operations. "We are looking to JMI to help us better communicate to our target customer how more than four decades of racing accomplishments have contributed to even better road-going Mazdas and how our advanced engineering, such as SKYACTIV Technologies, will drive future success on the track and the street."
JMI is the world's largest motorsports marketing agency, leveraging its insider knowledge, influence and relationships to deliver creative customized solutions to organizations that seek a differentiator through motorsports sponsorship to drive their business.
JMI is an independent, full-service agency representing brands and corporations in all forms of motorsports worldwide. The agency operates from five offices around the globe and its clients participate in all major motorsports series, including NASCAR, Formula 1, IZOD IndyCar Series, the World Rally Championship, MotoGP, GRAND-AM, NHRA, FIA GT1 World Championship, and the American Le Mans Series.
JMI's client list comprises leading corporations and brands such as Castrol, CLEAR, Continental Tire, Crown Royal, DIAGEO, DIRECTV, Farmers Insurance, GlaxoSmithKline, Hoosier Tire, Jeff Gordon, Inc, Johnnie Walker, LG Electronics, LiftMaster®, Lucozade, Mazda, Nissan, Race Fans 4 Freedom, Rexona, Singapore Exchange, SUBWAY® Restaurants, UBS, Unilever, UPS and Verizon Wireless.
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