Katz Radio Group Named Exclusive Rep For Nassau Broadcasting
Princeton, NJ -- Nassau Broadcasting Partners, L.P. has announced their continued partnership with The Katz Radio Group and has named Katz as their exclusive national sales rep for Nassau’s new station group in greater New England consisting of an additional 32 new stations. Christal Radio, a division of the KRG, will represent the entire cluster consisting of eleven Nassau stations in Maine, twelve in New Hampshire and nine in Vermont
“We are excited to expand our relationship with Nassau Broadcasting,” said Katz Radio Group President Steve Shaw. “They have a track record of success in every market they enter, and by working together we will attain our mutual goals of growing presence in the Northeast.”
Through current acquisitions, Nassau Broadcasting has emerged as a major player in Maine, New Hampshire and Vermont. According to Lou Mercatanti, Chairman and President of Nassau Broadcasting, “Once all acquisitions are completed, Nassau will be one of the largest broadcasters in New England serving seven contiguous markets and 2 million people from the coast of Maine to Southern Vermont. It was clear that in order to retain the best national sales representation in these markets we would continue to work with the Katz Radio Group. Through this collaboration, Nassau national sales has seen tremendous growth across all our current markets with YTD national business up 28%.”
Katz Radio and Nassau have enjoyed a long and successful history together and Katz Radio, under the Katz Radio Group umbrella, has been representing stations for Nassau since 1994.
Nassau Broadcasting Partners, L.P., a privately held firm, owns and/or operates 47 radio stations and has under contract or agreement to purchase an additional three stations. Pro forma for pending transactions, Nassau is the 27th largest broadcaster in terms of revenue and 15th largest in terms of number of stations in the U.S. The Company’s website is www.nassaubroadcasting.com.
About the Katz Radio Group
The Katz Radio Group consists of Christal Radio and Katz Radio, and is structured to most effectively represent the interests of its independent client stations. The Katz Radio Group is a part of the Katz Media Group, the only full service media representation firm in the United States, with leading market shares in the representation of radio and television stations. Info at www.katz-media.com