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Interland and Google Help Small and Medium-Sized Businesses Increase Visibility

Interland Enables Business Customers to Immediately Boost Web Site Traffic with $50 of Google AdWords Advertising

 

6/18/2003

Atlanta, GA -- (Business Wire) -- Interland (Nasdaq: INLD), the leading provider of Web hosting and online services for small and medium businesses (SMBs), has teamed with Google to help businesses gain visibility online and better market their products and services. As part of the new program, Interland customers will be able to participate in a special offer that features $50 of free Google AdWords(TM) advertising. Google AdWords is a keyword-based advertising program that enables businesses to instantly create and place targeted advertisements on Google and its growing network of partners including AOL, Ask Jeeves and many others.

A recent series of focus groups sponsored by Interland indicated the need for businesses to gain stronger visibility online. As a result of the focus group findings, Interland is raising the bar on its commitment to helping its customers achieve success online by delivering robust marketing tools, including increased search engine support, as part of its current offerings. This includes a partnership with Google to offer Interland's SMB customers a combination of tools, education and incentives that significantly strengthens a business owner's ability to market their business online. The Google AdWords offer provides an easy way for businesses to get started with an affordable, highly targeted and results-driven advertising program.

"A business's Web site is only as good as the number of visitors it receives each day," said Don Bulens, senior vice president of Interland. "Interland is committed to helping our customers increase online visibility and stand out in a crowded marketplace. To further support our customers, Interland has teamed with Google to drive the most qualified traffic to their Web sites."

Google AdWords is the largest and fastest growing search advertising program in the industry, offering cost-per-click (CPC) pricing, 24x7 online support tools and performance reports. With Google AdWords, businesses of any size and in any industry can quickly and easily market their products and services to potential customers locally or around the world. The program provides businesses with immediate exposure and measurable results. Customers simply choose keywords associated with their products or services and when a potential customer enters those keywords in Google or one of its partners, their ad appears on the search results page. There are no monthly minimums or time commitments, making this an ideal online marketing tool for SMBs.

"Interland is helping its SMB customers succeed online by providing access to a cost-effective results-driven marketing tool - Google AdWords," said Jonathan Rosenberg, vice president, Product Management for Google. "By offering a free trial of Google AdWords in its Business Solutions package, Interland has made it easy for businesses to drive qualified leads to their Web sites."

"Small and medium-sized businesses are struggling to get online visibility since they don't have the scale or brand equity of larger companies," said small business expert Kim T. Gordon, president of National Marketing Federation Inc. "Through the partnership with Google, Interland customers have access to big-business online services that are typically outside of the small business owner's reach."

Customers participating in the recently announced Business Solutions package automatically receive the Google AdWords offer as part of the overall Business Solutions portfolio. Interland's Business Solutions is a comprehensive offering that enables small and home-based businesses to build, manage and promote their online presence by providing Web site building services and tools, marketing solutions, email, 24x7 customer support and more in a single package.

More information about Interland's solutions and terms and conditions on the Google AdWords offer is available by visiting: www.interland.com/sb/google/.

About Interland

Interland, Inc. (Nasdaq: INLD) is the leading Web hosting and online services company dedicated to helping small and medium businesses achieve success by providing the knowledge, services and tools to build, manage and promote businesses online. Interland offers a wide selection of online services, including standardized Web hosting, e-commerce, application hosting, and Web site development, marketing and optimization tools. For more information about Interland, please visit www.interland.com.

Google is a trademark of Google Technology Inc. All other company and product names may be trademarks of the respective companies with which they are associated.