Mazda Appoints JMI as Motorsports Agency

8/9/2012

Indianapolis, London:

August, 9 – JMI

(Just Marketing International), the world’s largest motorsports marketing

agency, has been named the motorsports agency of record for Mazda North

American Operations through 2014.

The agency has been retained

to provide strategic guidance to Mazda and strengthen marketing communications

efforts between the manufacturer’s product line and its motorsports program.

JMI will also guide and support Mazda on its current properties and

partnerships. 

Working in conjunction with

the WPP agency group, Garage Team Mazda, JMI will use its expertise and global

services of research, strategy and consulting, integrated marketing

communications, partnership development, and program management for this

partnership. 

“Mazda and JMI share a

passion for motorsports,” said Zak Brown, Founder & CEO, JMI.

“Garage Team Mazda is a collection of many dynamic individuals who are

relentless in their pursuit of success. We are proud to become part of this

team and look forward to merging racetrack success with powerful product

marketing,” he added.

“JMI brings a wealth of

expertise and experience to our motorsports marketing efforts,” said Jay

Amestoy, Vice President, Public Affairs & Motorsports for Mazda North

American Operations.  “We are looking to JMI to help us better communicate

to our target customer how more than four decades of racing accomplishments

have contributed to even better road-going Mazdas and how our advanced

engineering, such as SKYACTIV Technologies, will drive future success on the

track and the street.”

About

JMI

JMI is the

world’s largest motorsports marketing agency, leveraging its insider knowledge,

influence and relationships to deliver creative customized solutions to

organizations that seek a differentiator through motorsports sponsorship to

drive their business.

JMI is an

independent, full-service agency representing brands and corporations in all

forms of motorsports worldwide. The agency operates from five offices around

the globe and its clients participate in all major motorsports series, including

NASCAR, Formula 1, IZOD IndyCar Series, the World Rally Championship, MotoGP,

GRAND-AM, NHRA, FIA GT1 World Championship, and the American Le Mans Series.

JMI’s client

list comprises leading corporations and brands such as Castrol, CLEAR,

Continental Tire, Crown Royal, DIAGEO, DIRECTV, Farmers Insurance,

GlaxoSmithKline, Hoosier Tire, Jeff Gordon, Inc, Johnnie Walker, LG

Electronics, LiftMaster®, Lucozade, Mazda, Nissan, Race Fans 4 Freedom, Rexona,

Singapore Exchange, SUBWAY® Restaurants, UBS, Unilever, UPS and Verizon

Wireless.

Visit us at www.justmarketing.com

For

further information contact

Tim

Bampton

Senior Vice President,

Marketing Communications

Direct +

44 20 7259 8383

Mobile +44 7825 189201

tbampton@justmarketing.com

Casey Gawthrop

Corporate Communications

Direct  + 1 317 344 1900

Mobile + 1 317 989 5366

cgawthrop@justmarketing.com