August, 9 – JMI
(Just Marketing International), the world’s largest motorsports marketing
agency, has been named the motorsports agency of record for Mazda North
American Operations through 2014.
The agency has been retained
to provide strategic guidance to Mazda and strengthen marketing communications
efforts between the manufacturer’s product line and its motorsports program.
JMI will also guide and support Mazda on its current properties and
Working in conjunction with
the WPP agency group, Garage Team Mazda, JMI will use its expertise and global
services of research, strategy and consulting, integrated marketing
communications, partnership development, and program management for this
“Mazda and JMI share a
passion for motorsports,” said Zak Brown, Founder & CEO, JMI.
“Garage Team Mazda is a collection of many dynamic individuals who are
relentless in their pursuit of success. We are proud to become part of this
team and look forward to merging racetrack success with powerful product
marketing,” he added.
“JMI brings a wealth of
expertise and experience to our motorsports marketing efforts,” said Jay
Amestoy, Vice President, Public Affairs & Motorsports for Mazda North
American Operations. “We are looking to JMI to help us better communicate
to our target customer how more than four decades of racing accomplishments
have contributed to even better road-going Mazdas and how our advanced
engineering, such as SKYACTIV Technologies, will drive future success on the
track and the street.”
JMI is the
world’s largest motorsports marketing agency, leveraging its insider knowledge,
influence and relationships to deliver creative customized solutions to
organizations that seek a differentiator through motorsports sponsorship to
drive their business.
JMI is an
independent, full-service agency representing brands and corporations in all
forms of motorsports worldwide. The agency operates from five offices around
the globe and its clients participate in all major motorsports series, including
NASCAR, Formula 1, IZOD IndyCar Series, the World Rally Championship, MotoGP,
GRAND-AM, NHRA, FIA GT1 World Championship, and the American Le Mans Series.
list comprises leading corporations and brands such as Castrol, CLEAR,
Continental Tire, Crown Royal, DIAGEO, DIRECTV, Farmers Insurance,
GlaxoSmithKline, Hoosier Tire, Jeff Gordon, Inc, Johnnie Walker, LG
Electronics, LiftMaster®, Lucozade, Mazda, Nissan, Race Fans 4 Freedom, Rexona,
Singapore Exchange, SUBWAY® Restaurants, UBS, Unilever, UPS and Verizon
Visit us at www.justmarketing.com
further information contact
Senior Vice President,
44 20 7259 8383
Mobile +44 7825 189201
Direct + 1 317 344 1900
Mobile + 1 317 989 5366