Global Motorsports Marketing Leader Enters Brand-New Era
ZIONSVILLE, IN (December 3, 2009) – Global-leading, motorsports-exclusive agency Just Marketing International (JMI) has re-launched its corporate brand and logo, it was announced today. The new look and positioning is designed to convey the agency’s passion for motorsports and energetic client service.
JMI was incorporated on February 3, 1995 in Indianapolis, Indiana by its then 23-year-old Founder and CEO Zak Brown. A former professional race car driver, Brown sought to create the world’s leading global motorsports and automotive lifestyle agency. Nearly fifteen years later, and with growing offices across the U.S. as well as in Canada, Great Britain and Germany, Brown’s original goal has been met and exceeded. The company currently has more than 125 employees among its locations.
The new logo uses a vibrant red with a bold black to give it a visual impact that speaks to JMI’s youthful and professional culture. The icon is constructed of four curved elements that represent the motion of race cars coming out of a sharp turn. These effects symbolize four key essences upon which the new brand is built. The essences include: Dynamic, Specialist, Knowledgeable and Accountable.
The revised JMI brand essence includes a striking new corporate logo and complementary brand statement. Through bold colors, crisp graphics and evocative language, its outward face is redefined. It brings with it a collective personality, one that recognizes a great affinity with motorsports and matches it with an equal commitment to client success. The new self-definition features the agency-defining tag line: “Motorsports. Marketing.Innovation.”
“Our new mark and brand statement signifies the collective personality of JMI,” said JMI Founder and CEO Zak Brown. “It is one that recognizes the inherent passion for motorsports and matches it with an equal commitment to the success of our clients. We celebrate the fact that our work is exclusive to motorsports as it is that same specialization that allows us the insider advantages that we transfer to customized solutions for our clients.”
Capping a 10-month process, the new JMI brand statement was developed entirely in-house. The logo was created by the full-service JMI Creative Services team under the leadership of the agency’s creative director Scott DuChene. The accompanying brand essence is the specific output of JMI’s Global Integration Team, which harnesses staff talent from multiple internal departments and disciplines for such purposes. The team conducted extensive staff, client and industry research ultimately leading to the new JMI look and tone.
In association with the publication of its new logo and brand essence, JMI debuted a revamped version of its corporate Web site, which can be found at http://www.justmarketing.com.
ABOUT JUST MARKETING INTERNATIONAL (JMI)
JMI is the global leader in motorsports marketing. JMI leverages its insider knowledge,
influence and relationships to deliver creative customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 125 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI’s client list is comprised of leading corporations, some of which include Apex-Brasil, Crown Royal, DIRECTV, Hilton Hotels, Johnnie Walker, LG Electronics, SUBWAY® Restaurants, UPS and Verizon Wireless, among others. JMI’s clients participate in all major motorsports series, including NASCAR, Formula One World Championship, Izod IndyCar Series, Grand-Am, NHRA, FIA GT Championship, and the American Le Mans Series. For more information, please visit JMI on the worldwide web at www.justmarketing.com.