ZIONSVILLE, Ind. – (February 15, 2010) – JMI, the world’s largest motorsports-exclusive agency, has added legendary NASCAR driver Jeff Gordon to its client list, it was announced today. JMI will provide Gordon strategic consultation, endorsement procurement, contract negotiations, brand strategy and marketing deliverables.
The four-time Sprint Cup Series champion and three-time Daytona 500 winner will now look to JMI to assist and guide his exploration of commercial opportunities.
“With many new chapters in his career still to be written, Jeff Gordon has already established himself as one of NASCAR’s all-time greatest drivers,” said Zak Brown, Founder and CEO of JMI. “As a businessman, he is mindful of the need to maximize his personal brand both now and in the future. JMI is proud to apply its resources to assist Jeff in the further realization of his goals.”
Gordon, the long-time Hendrick Motorsports driver, will pilot the No. 24 DuPont Chevrolet in 2010 NASCAR Sprint Cup Series competition.
“Having previously enjoyed a productive management relationship with IMG, I’m now ready to explore new business opportunities in the current phase of my life and career,” stated Gordon. “I am impressed and excited by JMI and its extensive and growing global motorsports reach. As I continue to grow and diversify my personal brand, I’m thrilled to have them represent those interests now and in the future.”
JMI is the global leader in motorsports marketing. JMI leverages its insider knowledge, influence and relationships to deliver creative customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business. JMI is an independent, full-service agency representing corporations in all forms of motorsports worldwide. With more than 140 staff globally, JMI operates six offices in four countries and manages over $300 million in annual motorsports investments. JMI’s client list is comprised of leading corporations, some of which include Apex-Brasil, Crown Royal, DIRECTV, Johnnie Walker, LG Electronics, SUBWAY® Restaurants, UPS and Verizon Wireless, among others. JMI’s clients participate in all major motorsports series, including NASCAR, Formula One World Championship, IZOD IndyCar Series, Grand-Am, NHRA, FIA GT Championship, and the American Le Mans Series. For more information, please visit JMI on the worldwide web at www.justmarketing.com.