Jeff Gordon Children's Foundation Aligns with Vizio for Company's "Entertainment Freedom for All" Campaign


Indianapolis – June 6, 2011 – Jeff Gordon Children’s Foundation and VIZIO, America’s #1 LCD HDTV Company,* will partner in the upcoming VIZIO “Entertainment Freedom for All” campaign. The Jeff Gordon Children’s Foundation is one of several celebrity-founded charities to be featured in the VIZIO initiative and will use the opportunity to drive awareness to the issue of childhood cancer.

Beginning in summer 2011, VIZIO will feature the foundation on packaging along with a line-up of additional celebrity ambassadors. Having recently unveiled their new brand promise of “Entertainment Freedom for All”, the consumer electronics company has aligned itself with causes and individuals that embody their innovative and fearless mission to deliver top quality entertainment to all consumers at unmatched prices.

“VIZIO is proud to be syncing up with the Jeff Gordon Children’s Foundation,” said Bart Brown, VIZIO Vice President Marketing. “As a growing company, we are committed to supporting causes that strive to help others and better society, and the Jeff Gordon Children’s Foundation is doing just that.” 

In 1999 Gordon founded the non-profit to support children battling cancer by funding programs that improve patients’ quality of life, establishing treatment programs that increase survivorship and funding pediatric medical research dedicated to finding a cure. 

To date, Jeff Gordon Children’s Foundation has donated over $11 million in support of childhood cancer research to organizations such as the Children’s Oncology Group, Leukemia & Lymphoma Society, National Marrow Donor Program and Jeff Gordon Foundation Pediatric Cancer Research Lab at Riley Children’s Hospital in Indianapolis, Indiana. Additionally, the foundation grants funding to organizations that help provide programming designed to improve the lives of diagnosed children and their families.  

“This is such a huge opportunity for the Jeff Gordon Children’s Foundation,” said Gordon. “The foundation’s focus is the battle against childhood cancer, and we are thankful that VIZIO came to us asking to join this challenging fight.”  

The campaign was brokered on the foundation’s behalf by Just Marketing International. 

The Jeff Gordon Children’s Foundation was established as a non-profit 501(c)(3) organization in 1999 by the four-time NASCAR Cup Series champion. The Foundation supports children battling cancer by funding programs that improve patients’ quality of life, treatment programs that increase survivorship, and pediatric medical research dedicated to finding a cure. The Foundation also supports the Jeff Gordon Children’s Hospital in Concord, NC which serves children in the community by providing a high level of primary and specialty pediatric care. We are proud to support a quality health care facility dedicated to compassionate care and medical excellence for children.

VIZIO, Inc., “Entertainment Freedom For All,” headquartered in Irvine, California, is America’s #1 LCD HDTV Company.  In Q2 2007, VIZIO skyrocketed to the top by becoming the #1 shipping brand of flat panel HDTVs in North America and in Q3 2007 became the first American brand in over a decade to lead in U.S. LCD HDTV shipments. Since 2007 VIZIO LCD HDTV shipments remain in the top ranks in the U.S. and were #1 for the total year in 2009 and 2010.  VIZIO is committed to bringing feature-rich consumer electronics to market at a value through practical innovation.  VIZIO offers a broad range of award winning consumer electronics.  VIZIO’s products are found at Costco Wholesale, Sam’s Club, Walmart, Target, BJ’s Wholesale, and other retailers nationwide along with authorized online partners.  VIZIO has won numerous awards including a #1 ranking in the Inc. 500 for Top Companies in Computers and Electronics, Fast Company’s 6th Most Innovative CE Company of 2009, and made the lists of Ad Age’s Hottest Brands, CNET’s Editor’s Choice, CNET Best of CES 2011 – Television, IGN Best of CES – Television, Best of CES, Good Housekeeping’s Best Big-Screens, PC World’s Best Buy, Popular Mechanics Editor’s Choice and OC Metro’s 10 Most Trustworthy Brands among many other prestigious honors.  For more information, please call 888-VIZIOCE or visit on the web at

The V, VIZIO, VIZIO Internet Apps (V.I.A.), Theater 3D, Full Array TruLED, Edge Lit Razor LED, 240Hz SPS, 480Hz SPS, Entertainment Freedom and Entertainment Freedom for All names, logos and phrase are registered or unregistered trademarks of VIZIO, Inc.  All other trademarks may be the property of their respective holders.

*Based on IHS iSuppli Corporation Research Q1 2011 Market Tracker Report of Q4 2010 and Q2 2011 Market Tracker Report of Q1 2011 (US LCD Market Share).  

Source: VIZIO, Inc.
Press Contacts for VIZIO:
Jim Noyd
Noyd Communications Inc. 
T: 310-951-3768
Charley Fitzwilliam
Leader Enterprises
T: 949-579-0405


Communications Specialist 

Dir: + 1 317 344 1827
Mob: + 1 317 989 5366 

JMI (Just Marketing International) is the global leader in motorsports marketing. JMI leverages its insider knowledge, influence and relationships to deliver creative customized solutions to organizations that are looking for a differentiator through motorsports sponsorship to drive their business. 

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