Interland Launches Industry's First Comprehensive Solution to Help Small and Medium Businesses Achieve Success Online

New “Business Solutions” Portfolio Provides Complete Toolset for

Building, Managing and Promoting a Professional Online Presence

 

5/5/2003

Atlanta (Business Wire) — May 5, 2003

Interland (Nasdaq: INLD), the leading provider of Web hosting and online

services for small and medium businesses (SMBs), today announced the

launch of Interland’s Business Solutions, the only complete suite of

tools and services to help SMBs build, manage and promote a professional

online presence.

Interland’s Business Solutions, which includes two options, Online

Basics(TM) and Online Marketing Suite(TM), provides all the tools a

business needs to be successful online including business email, Web

site building tools, marketing and promotions services, blueHALO(TM)

hosting and unlimited 7×24 phone support. This comprehensive offering

enables non-technical small and home-based businesses to break down the

two major barriers to online success: complexity and cost.

“Interland is dedicated to small business success, providing the

support, advice and services needed to deliver tangible results online,”

said Joel J. Kocher, chairman and chief executive officer of Interland.

“More small and medium-sized businesses run their Web sites on

Interland’s systems than any other company in the world. With the launch

of Business Solutions, our customers gain an additional competitive

advantage with the ability to create and market a professional online

presence that delivers maximum impact with minimal investment.”

Interland recognizes that the 21 million small and home-based

business owners are becoming increasingly aware of the benefit of the

World Wide Web, though many continue to struggle with developing

effective sites, executing proven online marketing programs, promoting

their sites in relevant search engines, and creating additional selling

opportunities through e-commerce applications.

A recent survey of small businesses conducted by Interland revealed

that only one-third of those interviewed have a Web site, reinforcing a

major opportunity. “Small businesses are struggling for online

visibility,” said small business expert Kim T. Gordon, president of

National Marketing Federation Inc. “Interland’s Business Solutions

changes the game. Now small business owners can easily build online

identities, promote their sites and interact with their customers, all

of which are essential to building a successful online presence.”

Interland includes its years of experience as the world’s largest SMB

Web hosting provider to ensure Business Solutions customers get

everything they need to maximize their success online.

“Interland, a company that never lost focus on the SMB market,

continues to be a leader in providing tools that help SMBs build, manage

and promote an online presence,” said Helen Chan, senior analyst of

small and medium business strategies at the Yankee Group. “With

Interland’s Business Solutions, SMBs don’t have to deal with the

frustration of figuring out how to set up a Web site and how to maximize

their Web Site investment on their own.”

Interland’s Online Basics package provides the necessary tools to

create an online presence. Users can easily build and maintain a

customized, professional Web site within a few hours. Online Basics also

includes a business email address with up to 50 mailboxes, free domain

name for one year, 24 x 7 technical assistance, and hosting services all

for one affordable price.

Interland’s Online Marketing Suite provides every feature found in

Online Basics plus additional features and services to help businesses

market and sell via the Web. Users have access to proven online

marketing tools such as E-mail Manager, which enables users to send and

track rich e-mail communications; Search Engine Manager, which lets user

easily submit their Web site to more than 100 of the top search engines

including Google, Alta Vista and Lycos; and E-Store Builder, a new

class of store front creation tool which lets merchants and

service-based companies sell products and services online without the

need to learn complex applications.

In addition, businesses have access to a unique set of tools and

services that further enhance customer interaction and transaction

capabilities. These tools and services feature integrated offerings with

industry leaders such as Google, PayPal and Amazon to provide customers

with additional integrated marketing capabilities and sales functions

including Google Adwords, site optimization and submission services,

easy to use e-commerce capabilities, a specialized Amazon store

connector, business blogging, online business forms and appointment

scheduling functions.

More information about Business Solutions packages is available by visiting: www.interland.com/sb/.

About Interland

Interland, Inc. (Nasdaq: INLD) is the leading Web hosting and online

services company dedicated to helping small and medium businesses

achieve success by providing the knowledge, services and tools to build,

manage and promote businesses online. Interland offers a wide selection

of online services, including standardized Web hosting, e-commerce,

application hosting, and Web site development, marketing and

optimization tools. For more information about Interland, please visit www.interland.com.