Interland and Google Help Small and Medium-Sized Businesses Increase Visibility

Interland Enables Business Customers to Immediately Boost Web Site Traffic with $50 of Google AdWords Advertising

 

6/18/2003

Atlanta, GA — (Business Wire) — Interland

(Nasdaq: INLD), the leading provider of Web hosting and online services

for small and medium businesses (SMBs), has teamed with Google to help

businesses gain visibility online and better market their products and

services. As part of the new program, Interland customers will be able

to participate in a special offer that features $50 of free Google

AdWords(TM) advertising. Google AdWords is a keyword-based advertising

program that enables businesses to instantly create and place targeted

advertisements on Google and its growing network of partners including

AOL, Ask Jeeves and many others.

A recent series of focus groups sponsored by Interland indicated the

need for businesses to gain stronger visibility online. As a result of

the focus group findings, Interland is raising the bar on its commitment

to helping its customers achieve success online by delivering robust

marketing tools, including increased search engine support, as part of

its current offerings. This includes a partnership with Google to offer

Interland’s SMB customers a combination of tools, education and

incentives that significantly strengthens a business owner’s ability to

market their business online. The Google AdWords offer provides an easy

way for businesses to get started with an affordable, highly targeted

and results-driven advertising program.

“A business’s Web site is only as good as the number of visitors it

receives each day,” said Don Bulens, senior vice president of Interland.

“Interland is committed to helping our customers increase online

visibility and stand out in a crowded marketplace. To further support

our customers, Interland has teamed with Google to drive the most

qualified traffic to their Web sites.”

Google AdWords is the largest and fastest growing search advertising

program in the industry, offering cost-per-click (CPC) pricing, 24×7

online support tools and performance reports. With Google AdWords,

businesses of any size and in any industry can quickly and easily market

their products and services to potential customers locally or around

the world. The program provides businesses with immediate exposure and

measurable results. Customers simply choose keywords associated with

their products or services and when a potential customer enters those

keywords in Google or one of its partners, their ad appears on the

search results page. There are no monthly minimums or time commitments,

making this an ideal online marketing tool for SMBs.

“Interland is helping its SMB customers succeed online by providing

access to a cost-effective results-driven marketing tool – Google

AdWords,” said Jonathan Rosenberg, vice president, Product Management

for Google. “By offering a free trial of Google AdWords in its Business

Solutions package, Interland has made it easy for businesses to drive

qualified leads to their Web sites.”

“Small and medium-sized businesses are struggling to get online

visibility since they don’t have the scale or brand equity of larger

companies,” said small business expert Kim T. Gordon, president of

National Marketing Federation Inc. “Through the partnership with Google,

Interland customers have access to big-business online services that

are typically outside of the small business owner’s reach.”

Customers participating in the recently announced Business Solutions

package automatically receive the Google AdWords offer as part of the

overall Business Solutions portfolio. Interland’s Business Solutions is a

comprehensive offering that enables small and home-based businesses to

build, manage and promote their online presence by providing Web site

building services and tools, marketing solutions, email, 24×7 customer

support and more in a single package.

More information about Interland’s solutions and terms and conditions

on the Google AdWords offer is available by visiting:

www.interland.com/sb/google/.

About Interland

Interland, Inc. (Nasdaq: INLD) is the leading Web hosting and online

services company dedicated to helping small and medium businesses

achieve success by providing the knowledge, services and tools to build,

manage and promote businesses online. Interland offers a wide selection

of online services, including standardized Web hosting, e-commerce,

application hosting, and Web site development, marketing and

optimization tools. For more information about Interland, please visit www.interland.com.

Google is a trademark of Google Technology Inc. All other company and

product names may be trademarks of the respective companies with which

they are associated.