Highline Media Launches Advising Boomers Magazine


Hoboken, NJ — Highline Media announces the

publication of the premiere issue of Advising Boomers magazine today.

Advising Boomers is the pre-eminent publication to help financial

advisors work successfully with Baby Boomer clients. Because advisors

need to understand the whole client to give financial advice, Advising

Boomers will cover the psychological and lifestyle issues affecting

Boomers, as well as their financial concerns.

“This generation’s wealth, health, home, and careers—Advising Boomers

is the one-stop resource that covers the full spectrum of Boomer

concerns,” says editor-in-chief Richard J. Koreto. The first issue, for

example, covers Boomer attitudes toward annuities, cutting-edge methods

for marketing to Boomers, the financial and psychological issues

surrounding career changes, and why separately managed accounts help

Boomer portfolios while flattering Boomer egos.

Advising Boomers’ audience of 75,000 includes financial planners,

independent registered reps, investment advisors, insurance agents, bank

investment consultants, CPAs and trust & estate professionals.

The magazine features experienced business journalists as well as

regular contributors: planning pioneers George D. Kinder & Susan E.

Galvan and Sheryl Garrett; clinical psychologist Laurie Helgoe;

distinguished advisor Dan Moisand; and nationally known marketing

authorities Patricia Abram and Katherine Vessenes.

For more information, please contact:
Thomas Fowler Publisher

About Highline Media

Highline Media was formed in October 2003 by Spire Capital

Partners, L.P. and headed by Andrew L. Goodenough, its President and

Chief Executive Officer, to acquire business-to-business information

assets in the financial services, insurance and real estate fields.

Highline’s product set includes magazines, data, newsletters,

conferences, websites, books and reference materials, delivered in

print, electronic and live event form. Highline’s first acquisition was

The National Underwriter Company (“NUCO”), the leading publisher of

insurance information in the U.S. In 2004 the company completed an

additional five acquisitions, adding insurance and banking data

businesses acquired from The Thomson Corporation(Highline Data); an

insurance training and continuing education business; two magazines; and

other professional publishing titles.