Hoboken, NJ — Highline Media announces the
publication of the premiere issue of Advising Boomers magazine today.
Advising Boomers is the pre-eminent publication to help financial
advisors work successfully with Baby Boomer clients. Because advisors
need to understand the whole client to give financial advice, Advising
Boomers will cover the psychological and lifestyle issues affecting
Boomers, as well as their financial concerns.
“This generation’s wealth, health, home, and careers—Advising Boomers
is the one-stop resource that covers the full spectrum of Boomer
concerns,” says editor-in-chief Richard J. Koreto. The first issue, for
example, covers Boomer attitudes toward annuities, cutting-edge methods
for marketing to Boomers, the financial and psychological issues
surrounding career changes, and why separately managed accounts help
Boomer portfolios while flattering Boomer egos.
Advising Boomers’ audience of 75,000 includes financial planners,
independent registered reps, investment advisors, insurance agents, bank
investment consultants, CPAs and trust & estate professionals.
The magazine features experienced business journalists as well as
regular contributors: planning pioneers George D. Kinder & Susan E.
Galvan and Sheryl Garrett; clinical psychologist Laurie Helgoe;
distinguished advisor Dan Moisand; and nationally known marketing
authorities Patricia Abram and Katherine Vessenes.
For more information, please contact:
Thomas Fowler Publisher
About Highline Media
Highline Media was formed in October 2003 by Spire Capital
Partners, L.P. and headed by Andrew L. Goodenough, its President and
Chief Executive Officer, to acquire business-to-business information
assets in the financial services, insurance and real estate fields.
Highline’s product set includes magazines, data, newsletters,
conferences, websites, books and reference materials, delivered in
print, electronic and live event form. Highline’s first acquisition was
The National Underwriter Company (“NUCO”), the leading publisher of
insurance information in the U.S. In 2004 the company completed an
additional five acquisitions, adding insurance and banking data
businesses acquired from The Thomson Corporation(Highline Data); an
insurance training and continuing education business; two magazines; and
other professional publishing titles.