Encoda Systems Plans Major Initiatives at NAB Las Vegas

More Than Ten New Products and Significant Technology Enhancements To be Unveiled at Press Event, Demonstrations with Strategic Partners, Speaking Engagements Round Out Activities



Denver, CO — Encoda Systems Inc., the leading provider of media management systems, today announced plans for major initiatives at the NAB2003 show in Las Vegas, NV, April 5-10. Encoda Systems’ two-story Booth C3211 with eleven demonstration stations will be the venue for a press event, “Coffee, Doughnuts and Demos,” where more than ten new products and technology enhancements integrated with complementary solutions from strategic partners will be unveiled and demonstrated. The Company’s solutions will also be displayed at various partner booths throughout the show floor and Encoda Systems executives have been selected to speak at various conference sessions.

NAB2003 is one of the seminal events in the broadcast and television industry and we’re looking forward to leveraging our presence this year to unveil a series of strategic initiatives to key members of our client, partner, and media base,” said Don Doctor, Chief Executive Officer of Encoda Systems. “As a regular participant in the conference for more than 20 years, we recognize the value of NAB as a launching pad for programs that are key to our corporate agenda for the year.”

Press Event

On Tuesday, April 8 at 9:00 a.m. in Encoda Systems’ Booth C321 1, members of the press are invited to join the team for “Coffee, Doughnuts and Demos.” Encoda Systems will unveil Web-and Windows-based media solutions to manage the entire commercial process and master control automation for facilities with 1-1000+ channels. More than ten new products and significant product enhancements will be announced and demonstrated during the event. To register, please contact Charlotte Pel liccia at 202-468-3399,charlotte_pelliccia@yahoo.com.

Strategic Partners

Encoda Systems strategic partners including: Arkemedia, Avalon, Chyron Pro-Bel, Evertz, IBM, Leitch, Microsoft, MicroStrategy, Miranda, Omneon, Pinnacle Systems, Sony, StorageTek, and Thomson GrassValley will be featured in the Companys booth. In addition, Encoda Systems automation solutions will also be found in the following booths: Omneon Video Networks booth #SU5437, Pinnacle Systems booth #SU5003 and Thomson Grass Valley booth #SU7059.

Speaking Engagements

Company executives have been tapped to speak at various conference sessions. Tim Patnode, Encoda Systems vice president of strategy, will host a roundtable discussion at the “Digital Operations Exchange” on Monday, April 7, from 10:30 a.m. – 11:45 a.m. at the Las Vegas Convention Center, room N235. Christopher Lennon, Encoda Systems Automation product manager, will present a session entitled, “Metadata Exchange Among Broadcast Systems,” on Tuesday, April 8, from 10:30 a.m. – 11:00 a.m. during a morning workshop “Implementing PSIP and Metadata” in room N109.

About Encoda

Encoda Systems, with offices throughout the world and regionalized offices in the United States, is the defacto standard in media solutions with more than 35 years of experience. Encoda’s Media ManagementSolutions processes more than $16 billion in advertising revenue annually. Encoda’s Automation Products Group is the leading provider of single and multi-channel solutions in broadcast automation, increasing broadcasters’ success and reducing operation costs in the ever-changing and complex world of digital broadcasting. The Company’s solutions leverage the latest Web- and Windows-based technologies to manage the entire commercial process, including sales and traffic, master control automation, digital transmission and asset management, program scheduling and material management. Whether for a station, group or network, television, direct broadcast satellite, radio or cable broadcaster, Encoda Systems has a proven solution. Customers include: Alliance Atlantis, BSkyB, Crown Media, ESPN Singapore, Fox, Grupo Televisa, Hearst Argyle Television, MediaGeneral Broadcast Group, Southern Cross Broadcasting Australia, Taj Sports, Tribune Broadcasting and XM Satellite Radio.

Encoda is a registered trademark of Encoda Systems, Inc. All other names are trademarks of their respective owners.