Encoda Systems and OneDomain Forge Strategic Alliance to Bring Complete Pre-buy and Research Capabilities to Broadcasters


Denver, CO — Encoda Systems, Inc. today announced the

formation of a strategic alliance with OneDomain, Inc. Encoda Systems,

the industry leading provider of broadcast scheduling and sales systems,

and OneDomain, the newly emerged standard in broadcast pre-buy and

research systems, will jointly develop electronic solutions between

OneDomain’s ClearView system and Encoda’s suite of products. “We are

very excited to be aligning with a company the caliber of OneDomain,”

says Don Doctor, CEO of Encoda. “The recognized industry excellence of

OneDomain’s team and the ClearView system will dramatically increase our

customers’ advertising sales capabilities,” added Doctor, whose

software services 85% of US TV-based advertising revenues. “As an

industry and market leader, we are committed to bringing added value to

our clients. Alliances with other industry leaders like OneDomain is a

crucial part of our plan to bring value to our customers and illustrates

our open-systems approach to the inter-operability of our products. Our

relationship with OneDomain is one of our first steps in bringing this

open approach broadly to the market.” OneDomain and Encoda have been

working together at several sites, many of which are participants in an

early adopter program that facilitates OneDomain’s upcoming broad market


ClearView brings information to station sales teams

in ways never before imagined maximizing station sales staff

effectiveness,” said Greg Calhoun, Vice President, Marketing and Sales,

whose team was instrumental in building the TVScan products used today

in nearly every US TV station. “Our technology and capabilities are

highly focused to provide the most effective and direct access to key

sales and revenue drivers,” says Calhoun. “ClearView eliminates the

constraints and limitations imposed by other systems and brings

high-performance capabilities to system users in an easy-to-use and

intuitive manner. Our ability to deliver overnight ratings and updated

sales book information to sales teams in mere seconds provides a dramatic

value add that allows users to focus on the most important information

in the shortest time period. Our relationship with Encoda will allow us

to expedite the availability of these benefits to the broadest possible

audience due to the extensive deployment of Encoda products. We are very

pleased with our Encoda alliance and will now be able to offer the

benefits of ClearView to the large Encoda client base very quickly. We

are also very excited to be part of the new Broadcast Master solution

Encoda will bring to market in early 2004 that will revolutionize the

systems available to stations in all market segments.”

Broadcast Master represents a major investment by Encoda.

Broadcast Master will bring efficiencies to broadcast operations of all

sizes by providing features and capabilities to manage programming,

sales, on-air scheduling, media library management, billing, and finance

from within a single database. Using the latest Microsoft technology

platform as a foundation, it will bring improved workflow and access to

information for all departmental users. Encoda will introduce Broadcast

Master to US markets in early 2004.

Both Encoda and OneDomain have been prominent members of the

TVB EDI-related programs and both eagerly embrace the concepts around

industry-wide EDI. “The OneDomain alliance and our broader

initiatives around sales integration and workflow management will help

move EDI forward. We believe EDI can provide great value to media buyers

and media suppliers, but achieving those benefits will require the

commitment and leadership of key systems providers and media companies

to facilitate development and deployment in a meaningful way,”

says Doctor. “We see our OneDomain relationship as an important

building block in this area. We are also working towards tighter

integration between our scheduling systems and our advertising agency

systems used on the buy side of media.”

“We have worked hard to re-establish the core operating principles of our company,” adds Doctor. “This

relationship starts the second phase of our program. The first phase

was our 2003 investment in de-centralizing our sales and service teams

to be closer and more involved with our clients. With

product-knowledgeable sales and service staff located in New York City,

Los Angeles, Chicago, Washington D.C., Tampa, and Miami, our clients are

seeing the benefits of our commitment to them. We will continue making

major investments that provide the value and solutions they are


About Encoda Systems

Encoda Systems is the de facto standard in media solutions with

over 35 years of experience developing solutions for the media

industry. Headquartered in Denver, Colorado, Encoda processes over $16 billion in advertising revenue annually for more than 85 percent of US broadcasters. Encodas

solutions leverage the latest Web- and Windows-based technologies to

manage the entire commercial process, including sales and traffic, master

control and automation, digital transmission and asset management,

program scheduling, and material management. Whether for a station, group or network, television, radio, or cable broadcaster, Encoda has a proven solution.