Encoda Appoints Vince Cavell President of Advertising Solutions Group

New President to Focus on Improved Product-Line Integration for Business Automation Solutions



New York, NY — Encoda Systems, Inc. announced today the promotion of Vince Cavell to President of Encoda’s Advertising Solutions Group, from the position of SVP of Sales and Strategy. The division provides mission-critical solutions and services to advertising agencies, Rep firms, advertisers and media buyers from media planning and production estimating, to financials and client profitability analysis.

“Vince brings to the position a powerful combination of a forward-thinking management style, operations expertise, and a heavy emphasis on client satisfaction,” said Don Doctor, CEO of Encoda Systems. “Under Vince’s leadership, I am confident the Advertising Solutions Group can realize market expansion, assure operational excellence, and maintain an integral focus on client needs and relationships~all while simultaneously ensuring the delivery of superior products and services to the marketplace.”

Cavell has 25 years of experience in the management and delivery of mission?critical technology and business systems. Prior to joining Encoda, Vince served as Vice President of Enterprise Systems at Dimension Data Corporation, a $2.5B worldwide network and systems integration firm. There, he was responsible for creating a line of business focused on providing solutions to address business continuity, IT systems consolidation and enterprise communications for Dimension Data clients in North America. In April 2001, Dimension Data acquired Premier Systems Integrators, LLC where Vince served as President & CEO. Premier engaged in the design, provisioning, implementation and management of technology solutions for clients across the US.

Before joining Premier, Vince enjoyed a 21-year career at Hewlett Packard, where he held various management positions in sales, marketing and operations. In his last position as General Manager, North America Channels, he was responsible for HPs Distribution and Re-seller business, which included sales, marketing, channel strategy and business development.

“I am thrilled to be part of the Encoda Advertising Solutions (ASG) team. As a leading provider of business solutions to the advertising industry, we will continue to focus on the needs of our clients, and ensure our commitment of delivering the highest-quality products, services and support in the industry,” said Cavell. “I look forward to expanding ASG market opportunities through a working partnership with our clients, and positioning Encoda as their trusted advisor for Agency and Rep business solutions.”

About Encoda Systems

Encoda Systems, Inc. is the leading provider of solutions and services to media industries worldwide, enabling our clients to plan, buy, sell, schedule, optimize, and automate the delivery of commercial media. Globally operated with regional offices in Europe and Asia-Pacific and headquartered in Denver, Colo., Encoda Systems services and supports solutions in over 40 countries for many of the world’s largest and most successful media enterprises. Encoda Systems is privately held with funding from an investment group led by Thomas H. Lee Company and the Blackstone Group. Additional information is available at www.encodasystems.com.